Become Popular on Facebook

Becoming popular on Facebook depends on your ability to make engaging posts that other people like, share, and comment on. The more interaction your posts generate, the more prominently they are featured on others' feeds. Keep most of your posts upbeat and fun-oriented, and make a point of prompting other users to interact with your content. Maximize interaction by engaging with other Facebook users' content and contributing to group pages.

Steps

Posting Popular Content

  1. Make positive, upbeat posts. Posts that elicit strong emotional responses, especially those that make people happy, tend to generate the most likes and shares. For this reason, default to fun when writing your posts. Even when you hope to make a political point, for instance, frame your point humorously to the make the post more popular.[1]
    • Keep in mind that posts that elicit negative emotions such as outrage can also be popular in terms of likes, but that positive posts are more likely to be shared.
  2. Favor exciting or interesting content. Exciting or awe-inspiring posts can also generate positive emotional responses. For instance, short posts about an incredible experience you’ve had can be popular, as well as links to interesting articles or stories you’ve come across.[1]
    • Examples of scientific articles that tend to interest people include those about recent astronomical discoveries, or research findings on an adorable species of animal.
  3. Include plenty of visual content. Photos reign supreme in terms of popularity. People are more apt to like and otherwise engage with posts that include photos, as compared to posts with videos or just text. Equally important, however, is the quality of the photos. Only post clear images, and consider adding a filter or cropping photos for aesthetic purposes before posting.[2]
    • Always tag other people that appear in the photos you post.
    • If you’re ever unsure of whether someone in a photo would want it to be posted, check with them first to make sure.
  4. Keep posts and captions brief. It’s always worth captioning photos, but less is more in terms of text. Even for posts that don’t include photos, keep the word count low. Posts of around 80 characters tend to be the most popular.[2]
  5. Feel free to post gimmicky photos. Some of the photo posts that get the most attention are admittedly unoriginal. For instance, photos from your travels and photos with celebrities are both especially likely to be popular.[3]
    • Surprisingly, even has-been celebrities pull in some serious likes. And those Machu Picchu photos?: social media gold.

Generating Interaction on Your Posts

  1. Post things your Facebook friends will want to share. In order for your posts to be as popular as possible, they have to do more than impress your friends. Your friends are more likely to share your post if they think it will impress their friends too. Accordingly, think about how to appeal to your friend’s friends.[1]
    • For instance, word your posts in a way that is accessible to as many people as possible.
    • Instead of using language that is specific to just your social group, for instance, use language that you can imagine your friends would use in their own social circles too. This will make people more likely to share your post instead of reinterpreting it.
  2. Make posts during hours of high Facebook use. On weekdays, Facebook traffic is highest during the after work and early evening hours. That said, the most traffic of all occurs on Saturday and Sunday mornings. Posts during these times are likely to get the most interaction.[2]
    • Your particular friend group may be more active at different times than the norm, so do a bit of experimenting to see when your posts get the most traction and get in the habit of making posts at this time.
    • For instance, young adults may be more active later in the evening. If most of your friends are of a certain age, think about the time of day they are most likely to be checking Facebook and make your posts accordingly.
  3. Challenge friends to interact with your posts. Asking questions or soliciting advice is a great way to get interaction with your posts. You can do so in the interest of humor, or when you’re in need of actual information. You can even ask a question in a humorous manner than can still wind up with good advice from your friends.[1]
    • For instance, post something like, “Anybody else sick of paying for oil changes?” Not only will you get a bunch of agreement, your friends that know of good deals on oil changes, or that may even know how to teach you to change your own oil, will likely chime in too.
    • More casually, you can solicit interaction by providing something for people to do. For instance, write a fill in the blank post, such as “The weirdest combination of foods I eat together is _____ and _____.”
  4. Tag folks as much as possible. One of the best ways to generate interaction and popularity is by getting specific people’s attention. Accordingly, tag the friends you think are most likely to interact with your posts, or that may have the most helpful advice or interesting commentary to add.[3]

Maximizing Likes and Shares

  1. Like and share other users' content. You’ve heard the adage about scratching each other’s backs. This may be even more true in the virtual world. The more you like and share other people’s posts, the more likely they are to interact with your posts as well.[4]
  2. Join or create groups. Joining or creating groups can help you get in touch with people that have a shared interest. In turn, you’ll have access to a targeted network of users that you know you can appeal to with certain types of posts. Furthermore, posts from other people in the group will provide you with information that you can feature or comment on in your own posts.[5]
  3. Make helpful posts. Posts that educate people can get a lot of likes and shares. This is especially true when you share something that may be immediately pertinent to your friends' lives. For instance, make a post about a new app you’ve been using, and briefly mention how it’s made your life easier.[4]
  4. Default to timely content. Comments on recent or current events should be as fresh as possible. It will boost your popularity if you’re ahead of the curve regarding developments that people in your friend network are interested in. Further, get in the habit of offering your brief perspective on things when posting media items - and address specifically what you like or don’t like about something you’re posting.[1]
  5. Don’t post too often. Posting too frequently can actually decrease your popularity on Facebook, as people may unfollow you (even if they stay friends with you), and never see your posts at all. Limit yourself to two daily posts as a general maximum. Once a day is probably better, especially if you time the post well.[3]

Warnings

  • Never post personal information on a public Facebook profile. For instance, your phone number and address should only be shared via private means of communication, including Facebook Messenger.
  • Be smart about what you post on Facebook. Keep in mind that family members of all ages, professional colleagues, and others will see what you're posting. Photos from wild parties or potentially insensitive comments, for instance, are usually best kept offline.
  • Stay pragmatic about your quest for social media popularity. It takes time to develop an engaged following on any social media platform. If this is something you want to do, understand that you will have to put in a good amount of time and energy to developing your popularity.

Related Articles

Sources and Citations

  1. ↑ Jump up to: 1.0 1.1 1.2 1.3 1.4 http://www.makeuseof.com/tag/9-ways-to-become-more-popular-on-facebook-weekly-facebook-tips/
  2. ↑ Jump up to: 2.0 2.1 2.2 http://www.addthis.com/academy/get-likes-facebook/
  3. ↑ Jump up to: 3.0 3.1 3.2 http://www.smosh.com/smosh-pit/articles/how-be-popular-facebook-0
  4. ↑ Jump up to: 4.0 4.1 https://www.forbes.com/sites/davidhochman/2013/04/16/8-surprising-ways-to-be-more-popular-on-facebook/#4c3c87be30f9
  5. Jump up ↑ https://www.postplanner.com/use-facebook-profile-for-networking-to-get-famous/
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