Create a Logo in Microsoft Publisher

MS Publisher is a desktop publishing application included in some versions of the Microsoft Office suite. Publisher is designed to be user friendly and meet the needs of the average user with little or no design experience. This article provides step-by-step instructions on how to create a logo in Microsoft Publisher.

Steps

  1. Open Publisher. Click the All Programs option from the Windows Start menu and select Microsoft Office. Select Publisher from the sub-menu. The application will open on the desktop. Choose a paper size for the work area. Select the Blank Page Sizes option from the Publication Types menu in the column on the left. Select the Letter (portrait) option from the available sizes. The work area has been prepared to design a logo in Microsoft Publisher.
  2. Choose a shape for the logo. Click the "AutoShapes" button located on the Objects toolbar and take note of the different submenus that appear in the "AutoShapes" menu. Browse the submenus to find a shape, line, banner, cutout or connector to use for designing your logo. Click any object to insert it into the document.
  3. Resize the shape to fill the application window. Increase the size of the shape to improve the resolution quality of the final product. Click and drag on an edge or corner to resize the shape. The shape should run to the edges of the application window.
  4. Choose a color for the shape. Click the Fill Color button on the toolbar. Select More Fill Colors to choose a color from the Standard color options, or click the Custom tab on the sub-menu to create a custom fill color.
    • Choose a color that will contrast well with the color of the font used. Any possible shade or color can be created in the Custom Colors menu by adjusting the sliders in the color palette or by adjusting the RGB values. The fill transparency can also be adjusted.
  5. Choose a color for the shape outline. Click the Line Color button on the toolbar. Select the More Outline colors option from the sub-menu to view each of the available line colors or click the Custom tab on the sub-menu to create a custom line color. Any possible shade or color can be created in the Custom Colors menu by adjusting the sliders in the color palette.
  6. Choose a line style for the shape outline. Click the Border/Line Style button on the toolbar, and choose the style and thickness of the shape outline from the options available. Choose from single, double or triple line styles, or choose the More Lines option located at the bottom of the pull-down menu. The shape outline can be adjusted to any width.
  7. Add the logo text. Right-click the shape and select Add Text from the pull-down menu. A cursor will appear in the shape. Type the logo text.
    • Change the font for the logo text. Right-click the design and choose the Change Text option. Choose a font for the text from the Font dialogue box. Choose a font that can be clearly read. Helvetica, Bodini, Garamond and Futura are among the most common fonts used by professional designers. Experiment with different fonts to find the one that most suits your project.
    • Adjust the size of the text. Right-click the text again and choose Font from the pull-down menu. Choose the "AutoFit" Text option from the sub-menu and select Best Fit. The text will adjust to better fit the size of the object.
  8. Save the logo as an image file. Right click the object and select the Save as Picture option from the pull-down menu. Click the Save as Type arrow and choose the Bitmap option from the pull-down menu. In the Save As dialogue box, select the 300dpi setting from the Print Resolution options. An image of the of the Publisher logo design has been saved to your computer.
  9. Finished.

Tips

  • The keys to effective logo design are simplicity and readability. In most cases, avoid using more than 1 or 2 colors and choose a font that can be read easily from a distance. Shapes, outlines and gradient effects should be used sparingly, if at all. In most cases, shadow and 3-D text effects should be avoided in order to create a clean, aesthetically pleasing and easily recognizable design.

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Sources and Citations

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