Get a Market Research Job

In the field of market research, information about the competitors of a company or business is gathered and analyzed to determine the best ways to gain an advantage over those competitors. There are many different roles that you can assume within the market research field. Some market research positions may require you to study the effects that a product's packaging or advertisements has on consumers, whereas in other positions, you may be responsible for analyzing marketing statistics or developing new products altogether. To get a market research job, you must have knowledge or experience in the market research field, and know how to demonstrate that knowledge to employers. Continue reading this article to learn how you can obtain a job in the market research field.

Steps

  1. Obtain an undergraduate degree in statistics or sociology. Although a degree may not be a requirement for some employers, a degree in the statistics or sociology fields may lend credibility to your communication and analyzation skills in regards to market research.
    • Consult with the staff of an accredited school of your choice regarding the best courses to take to earn a degree in statistics or sociology.
  2. Look for available market research jobs. Companies with market research positions will advertise job openings on their company websites or on major job database websites.
    • Visit the websites of companies that interest you or enter keywords such as "market research" into the search fields of any major job website. Examples of major job websites are Monster.com,SimplyHired.com, and Indeed.com
  3. Research the marketing backgrounds of companies you want to work for. When you are ready for the market research application and interview process with a potential employer, you can demonstrate that you already know how to perform market research by divulging your research findings.
    • Read the press releases and blog on a particular company's website, or search for marketing news about the company in any Internet search engine.
    • Research the marketing techniques used by the competitors of your potential employer to measure and determine the impacts each company has on consumers.
  4. Further your education on market research throughout the duration of your job search. Your continuing education and knowledge on market research will increase your professional value to employers and may present networking opportunities.
    • Attend trade shows or events related to market research. For help with locating events, visit the "Quirks" website provided to you in the Sources section of this article, then click on the "Events" link at the top of the website to view a complete list of market research events.
    • Read books and magazines about market research, or visit blogs on the Internet that focus primarily on market research.
  5. Develop a resume that focuses on your market research skills. Your resume should list all your education and experience pertaining to market research, in addition to events you attended or projects you have worked on outside of the work environment.
    • Indicate that you can interpret and analyze data efficiently, and that you have the communication skills needed to effectively present your market research findings.
  6. Prepare for your market research interview.
    • Develop a list of suggestions related to marketing strategies for the company you are interviewing with. Your suggestions should be based on the market research you performed for the company prior to applying for the position.
    • Prepare a list of questions to ask that are related to the market research role. This will demonstrate to the employer that you are genuinely interested in the position and the tasks involved.

Tips

  • If you want additional market research experience added to your resume, volunteer to offer your market research services to a non-profit organization or similar entity. This will demonstrate to potential employers that you are genuinely interested in and passionate about market research.

References

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