Decide if You Can Start a Home Staging Business

Ooooh... It sounds like so much fun to have your very own home staging business! Rearranging furniture, providing design advice, and decluttering a home all in an effort to have it sell at a better price on the real estate market. Do you have what it takes? Are you tough enough? Take this five-step test to find out.

Steps

  1. Consider your physical health. Are you in good physical condition? You can't always pay someone else to do the lifting, pushing, pulling, and grunt work for you.
  2. Can you manage money? For the first year (or two) you will want to reinvest in your fledgling company rather than taking hefty draws. Can you afford that?
  3. Be honest with yourself. Are you really Be a Contestant on Are You Smarter Than a 5th Grader?? Are you smart enough to learn? Having an "eye for design" is simply not enough. Staging (also known as "fluffing") is a different animal than decorating. There are professional training programs across the country that offer staging design and business management. Research and follow your gut.
  4. Think about what type of staging that you want to do. You will be changing lives and opening minds if you believe in your product. If you're excited about this revolutionary real estate marketing tool it will be contagious.
  5. Determine if you have the flexibility that a life like this requires. Without standing up and touching your toes, ask yourself if you're willing to "go with the flow"? Real estate is a fast moving industry. You'll get calls to stage a house in two days. They are not going to wait for your calendar to clear and pay the extra mortgage.

Warnings

  • There are no mandated certifications to practice home staging. Associations and memberships may be useful for support and confidence-building, however they are expensive to join and are not necessary. Don't engage in competitive tactics that will come back to haunt you. This is an industry of professionals working together to enhance the home selling experience. Your reputation is everything.

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Sources and Citations