Write a Corporate Profile
Having a well-written corporate profile can serve several purposes for an organization or a business. It can be used as a marketing tool, to attract investors and clients who might be interested in the product or service provided by the company. It can also be used to distribute to the media, the community and any other stakeholders who might be interested in understanding a company's mission and what it does. Write a corporate profile that is concise, creative and attention grabbing by focusing on pertinent information and presenting it in a way that readers will find interesting and engaging.
Contents
Steps
The Appropriate Style Of A Corporate Profile
- Keep your corporate profile concise. It should not take too long to read.
- Remember that many readers will simply scan the profile, digesting key phrases and concepts. Few people will read every word of the profile, so do not waste time writing 20 pages.
- Aim to present the main elements of the corporation's operations and objectives with a positive spin. The profile should make the company look good.
- Get creative with the corporate profile. It should be professional and businesslike, but it also needs to grab the reader's attention.
- Use compelling words and phrases to make your text stand out.
- Consider graphics and diagrams to break up some of the text or longer paragraphs.
- Stay flexible. Be sure to keep your corporate profile up to date, especially as the business grows and changes over time.
- Review the profile every 6 months or so, and any time a major change affects the leadership or operations of the company.
- Keep the corporate profile honest and accurate. Consumers, analysts and members of the media will likely do a little research to confirm what they read.
The Elements To Include In A Corporate Profile
- Start with simple corporate information. This will include the company name, locations and type of business.
- Include information on the corporate structure, particularly whether the company is private, public or a partnership. Explain how it is governed; whether there is a board of directors, an executive staff or officers who make the major decisions.
- Disclose relevant financial data. The corporate profile should include revenues, profits, assets and information on tax filings. Any mergers or acquisitions should also be noted.
- Account for corporate policies and how relationships are maintained with investors, shareholders and other stakeholders.
- State the mission of the company and what products or services it provides to its customers and clients.
- Remember that this is the most essential part of the corporate profile because it introduces the company to people who might not know much about it.
- Include the vision and goals of the company as they pertain to the mission statement. This will help readers understand where the business plans to go and why.
- Call attention to important achievements and milestones. It is okay to brag a little in your corporate profile.
- Mention important partnerships, success stories and benchmarks. Explain how the corporation gives back to the community or sponsors nonprofit groups and schools.
- Talk about the employees. Part of the corporate profile should be about the people who make the business run. Briefly discuss your highly trained staff and what you do to keep morale and standards high.
Tips
- Give a brief history, if you have the space. You want to keep the profile concise, but a few sentences on how the company was started and how it has grown will be useful.
- Use this corporate profile whenever you can. It can be part of your business plan, strategic plan, marketing strategy and on your website. The corporate profile should be a marketing tool that gets your company noticed.
