Add Ads to Your Blog
There are many ways of adding advertisements to your blog. Choosing the right method depends on what type of ads you want shown on your blog and which online advertising program you want to sign up with. Some of the most popular ad publishing companies for blog advertising include Google AdSense and Yahoo Publisher but there are many more options available. Once you have chosen which publishers to use to add ads to your blog you can sign up for their service through their website and follow their requirements for displaying ads on your blog.
Contents
Steps
Google AdSense
- Place contextual ads on your blog using Google [AdSense]. Contextual ads work by first determining what type of content is shown on your blog and then delivering ads that match the nature of the content (for example, if your blog is about real estate the contextual ads may be about real estate agents). You don't have to worry about which specific ads to show because Google does that for you.
Yahoo Publisher
- Use Yahoo Publisher as an alternate to Google AdSense if you have a blog that gets a lot of traffic (high number of visitors each day). Yahoo Publisher only displays contextual ads on websites and blogs that have high traffic but the revenue is generally considered to be higher than Google AdSense, so if you qualify to place ads on your blog through Yahoo Publisher it can prove beneficial for you.
Adbrite
- Take a risk by using Adbrite for contextual ads if you feel the risk is worth taking. There is a risk involved because even though using Adbrite can increase the income that you earn through your blog, many of the ads displayed by Adbrite are for gambling and promiscuous businesses. Such ads may decrease your blog's reputation.
Advertising Networks
- Pick specifically which ads you want to display on your blog through advertising networks. You have to have very high blog traffic to be considered by advertising networks (at least a few thousand visitors per day) but if you qualify, you can depend on a more steady income coming through well-established advertising corporations that usually pay handsomely to place ads on your blog. You can also provide information directly about your blog and select what type of advertisements you want shown. Here are some advertising networks that you can look into for adding advertisements on your blog.
- Blogads
- BuzzMachine
- Federated Media
- TechCrunch
Affiliation Advertisements
- Add affiliation ads to your blog if you feel that your blog visitors would be interested in purchasing products from another website. For example, if your blog is about books you could join Amazon's Associates Program, which is an affiliate program that will pay you every time someone goes to Amazon using an advertisement on your blog and makes a purchase. Usually you are paid a percentage of the purchase amount, similar to how a salesman earns commission for selling products that are offered for sale by other companies.
Links Within Blog Text
- Sign up for services such as Text Link Ads if you want to get paid for text links on your blog. For example, let's say you wrote a blog post about auto repair. Text Link Ads or a similar online advertising program may decide to pay you for changing the words "auto repair" in your blog into a text link that leads to the website of the auto repair company that is paying for the advertisement. 1 great benefit of text link ads is that they don't use any additional space on your blog design to add ads to your blog, you merely change the text that already exists into a link.
Tips
- You can place advertisements on your blog of various formats. Many advertising programs allow you to choose between text ads, image ads, or both. Some programs offer additional formats such as video pop-up advertisements (ads that pop up in a new browser window or take up a portion of the screen when you enter a website). The pop-up ads usually give the viewer the choice of whether they want to continue to the website or finish watching the ad.
- Most blog advertising programs ask you to add an [HTML code] to your blog so advertisements can be displayed. The code is provided by the program that you sign up with and you just have to copy it and paste it within the HTML of your blog where you want the ad to be displayed.
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