Become a Beauty Guru on YouTube

There are a lot of successful beauty gurus on YouTube. They are the people who live, eat and breathe beauty and know it inside out. If that's something you can relate to, then becoming a beauty guru is likely to be a whole lot of fun for you. However, it is important to approach this project with a view to providing unique content and making it interesting. In this article, you'll learn what to do to increase the chances that you'll gain "guru" status in the realm of beauty!

Steps

Setting up the account

  1. Make an account. Pick a good username. It should be catchy, a name that is easy to remember. You can never go wrong with using your first name and then something that describes your channel, such as BeautyByRachel or TiffanyNails.
    • Avoid long strings of numbers. This looks unprofessional and isn't easy to remember.
    • Avoid being silly. If you want guru status, you need to be taken seriously.
  2. Jazz up your channel page. Add a nice background, for example. There are many programs that you can use to do this. Remember, don't overdo it- just chose something that best describes you. A good way to get views is to set the video on your channel to autoplay.

Learning from existing beauty gurus

  1. Start subscribing to other gurus. Watching other gurus' videos is a great way to learn about what types of videos are successful.
    • Obviously, don't copy what they're doing. Use their examples to inspire your own unique take on presenting your videos and content.
  2. Don't worry about making your first video completely perfect, just like professional Youtubers. Just remember that they have been on YouTube for a long time, so they have lots of experience.

Making your videos

  1. Start making videos. Plan your videos out ahead of time; if you don't, there is a risk you'll ramble on or fail to engage the audience. Find some topics you think people are ,most interested in, but also throw in some unique ideas from your own head. Be sure to vary your videos. (For example, don't make every other video a makeup tutorial.) You can also occasionally collaborate with other Youtubers you do the same things as you.
    • Make sure to have good lighting (sunlight or a bright inside light) and good audio.
    • Speak clearly and loudly.
  2. Start with easy tutorials and keep them short and sweet. Keep the videos at around 6-8 minutes (or shorter). Try not to ramble; instead, get to the point and discuss the video topic. (This is why planning before shooting matters.)
  3. Edit your videos. Use a program such as iMovie (Mac) or Windows Movie Maker (PC).
  4. Try to make a new video every one to two weeks. Keeping things new and fresh is important and brings your viewers back frequently.

Getting viewers

  1. Tag your videos when you upload them, and fill in the description box. This is how new viewers will find your videos, because they will find them through searching YouTube.
    • Use a descriptive title as well. So instead of "My Hair Routine," use a title such as: "My Curly Hair Styling Routine for Shiny, Defined Curls."
  2. Add your videos as 'Video Responses' to videos that are similar in topics and have lots of views.
  3. Be nice to people when they leave nice comments. Make sure to reply to comments and answer questions. In the start, reply to as many as you can. After you gain a lot more subscribers, it's basically impossible to reply to all of them, but at least try to do 2-3 per video.
    • Ignore any negative, non-constructive comments. Everyone gets nasty comments on YouTube, and the best policy is to not reply to them (don't feed the trolls). If they bother you, delete the comments. And if they leave multiple negative comments on your videos, just block them.
    • If negative feedback is constructive, respond to it properly. Thank the viewer for pointing out what you could do better, promise to try a different way and let them know that they have been helpful. Not all negative comments are a fail.
  4. Make a blog or maybe a Facebook account. This will help to keep your subscribers updated with the latest news and videos. Do this once you've accumulated a lot of subscribers.
  5. Apply for YouTube partnership. Do this once you have a solid amount of people that watch your videos when you upload them. This is around 750-2000ish views. If you are accepted, you will get more capacity to personalize your channel and you will be able to earn money from video ad revenue.
  6. Don't always say "Leave a like" or "Subscribe" or anything that makes you look like you want more views.



Tips

  • Be fun and creative!
  • Don't be afraid to take risks.
  • Make makeup tutorials on the hottest trends.
  • Having a giveaway is a good way to attract people to your channel.

Warnings

  • Do not ask people to "Follow me" or "Click the link and like" on other people's videos. This causes viewers to view your attempts as spam and they may well flag you. Instead, comment nicely about the video and let that niceness speak for itself. It will cause enough people to want to learn more about you by clicking through on their own initiative. Spread the likes, not the spam.

Things You'll Need

  • Camera
  • Video editor
  • YouTube account
  • Relevant videos

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