Print Brochures
Once you’ve spent hours (or even days!) creating the perfect brochure, your next step is to print it. There are a variety of ways you can print brochures: printing them on your own computer, sending the file to a local printer, or emailing or uploading the file to an online printer’s Web site.
Steps
- Make sure you have enough ink. If you’re printing the brochures on your own computer, be sure you have enough ink and paper stock. Brochures should be printed on a slightly thick paper stock than regular copy paper.
- Open your brochure document.
- Go to File – Print and click on the Properties tab or button. Set the Quality/Speed option to the “Best” option so that your brochure prints with full ink coverage. The faster the speed, the less ink coverage you’ll have.
- Check your page layout to be sure you’re printing in Landscape mode. Also check your print layout to make sure you’re printing in Landscape mode.
- Go to the Duplexing tab and click on the “two-sided” box or “duplex” option. Duplexing means printing on both sides of the paper. If you have the option, click on a “Side Flip” duplex.
- Click OK until you get back to the main Print dialog box. Click OK to print one brochure. If you’ve got a desktop inkjet printer, you’ll need to manually turn the paper over to print the back of the brochure. If you’ve got a commercial printer, the Duplexing option you chose should take care of this for you.
- Check your brochure to ensure that it printed properly. Fold it as needed to make sure the text in the panels are correct (e.g., the back panel text is on the back panel).
- If your brochure printed properly, go back to the Print dialog box and insert the number of brochures you need. You shouldn’t have to redo steps 3 through 5 unless you close out of the document before you’re done printing.
- If you’ve decided to get your brochures professionally printed, call around to local printers to compare prices and turnaround times. Also check with online printers to compare prices with the local printers. Online printers can be cheaper than local printers because they have less overhead, but if you need your brochure in less than 24 hours, you’ll need to have a local printer print them.
- Once you’ve found a printer, you’ll need to email your brochure file to them. Be sure to ask what kind of file is preferred and/or accepted – QuarkXPress, PDF, JPEG, Photoshop, Illustrator, Adobe InDesign,Word etc. Some printers only accept certain file formats.
- Instead of emailing, you may have to upload your brochure file. Most printers’ Web sites can accept document uploads in much larger sizes than your email account can email attachments. Ask your printer which option is preferred, and use that option.
Tips
- When you work with a printer, you should either get a PDF proof or a hard copy proof, depending on your timeline. A proof is a sample file or printout of what your final version of your brochure will look like. PDFs can be emailed to you within a day while hard copy proofs can take a few days to print and mail. Check over the proof carefully to be sure that the colors are correct and that the design elements of your brochure are where you want them. Be sure to proofread the proof as well – once you sign off on it, you bear the responsibility for any typos or color corrections that need to be made.
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