Be a Social Media Influencer

This article aims to teach social media users how to utilize their networks to effectively promote a message. Your networks are the foundation of your communicative platform, so be prepared to become fairly involved in your networks. Twitter, Facebook, and email accounts must be maintained for this marketing strategy to work. Do not expect to see immediate effect, as this is a process-based wikiHow that requires time.

Steps

  1. Establish your motives: Whether you have a startup company or a personal website to promote, establish the message you are trying to send.
  2. Find your target audience: Be aware of who you want to send the message to. Each network has a unique audience, so you might want to do your research about online demographics.
  3. Create a weekly agenda: Make a game plan for how you will utilize your networks to promote your message. Consider time in your agenda as a crucial component to efficacy.
  4. Utilize your networks: Directly connect with others by posting on your Facebook, Twitter and/or Blogger. For example, "Hi 'friend name', as you may have noticed, I have a new part-time gig with _______, and I’m hoping to convince you to give it a try to let me know what you think." Be aware of voice, as one might assume that it is spam if the message is impersonal
  5. Maintain your profiles: Upkeep is necessary if you want your new venture to gain attention. Consistently update your social network accounts, but remember to switch it up a bit.

Tips

  • Make sure your links are activated when you include them in your posts or messages
  • Uses of social networks: Facebook is social, Twitter is political, and Linkedin is professional
  • The larger the networks you have, the more people you will reach with your message
  • Know your target audience: be rhetorically driven when it comes to sending your message
  • You must have established networking accounts like Facebook, Twitter, LinkedIn, and email accounts to be effective

Things You'll Need

  • A computer
  • Internet Connection
  • Social Media Accounts: Twitter, Facebook, Linkedin, Blogger, Email

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